Peloton de Paris is a distinctive brand that originated in Belgium, known for high-quality cycling apparel and casual wear. Our brand was established in 2013, starting as the first cycling café in Belgium. This café in Mechelen not only became a popular hangout for cyclists but also inspired the founders to create their own label of cycling apparel, marking the beginning of the Peloton de Paris brand.

THE SWISS CHAPTER

For Vanessa, cycling isn't just a sport she adores; it's a pastime that feels like an escape (and that she doesn't have enough time for). And like any enthusiast, the gear is sacred. Peloton de Paris resonated with her ethos - marrying comfort with aesthetic allure. In addition to introducing the brand in Switzerland, she also brings the celebration of camaraderie from her homeland to her newfound Swiss haven.

THE BRAND

Our brand is renowned for combining quality and style, offering a range of cycling apparel and casual wear. Our designs reflect a deep appreciation for the sport of cycling, and our brand has maintained its dedication to the cycling community and lifestyle.

THE ORIGINS

From its humble beginnings as a cycling café, Peloton de Paris has grown into a boutique brand that caters to cycling enthusiasts internationally. We remain true to our roots, focusing on bringing cyclists together and celebrating the cycling lifestyle. Our operations extend beyond just apparel, as we run a boutique and cycling café in Mechelen, Belgium, offering a unique experience for cycling enthusiasts​. If you're in town, do drop by!